By <a class="c-link lrv-a-unstyle-link" href="https://www.sportico.com/author/brendan-coffey/" > Brendan Coffey</a> <br>Sports Finance Reporter<br> <em>This story appears in </em>Sportico’s<em> Morning Lead newsletter. Click </em><a href="https://cloud.email.sportico.com/signup/" target="_blank" rel="noreferrer noopener" ><strong><em>here</em></strong></a><em> to sign up and get it delivered straight to your inbox.</em><br> A big topic when investors talk with the heads of publicly traded sports books the past year has been the emergence of <a href="https://www.sportico.com/t/latin-america/" id="auto-tag_latin-america_1" data-tag="latin-america" >Latin America</a>, especially with the launch of the regulated betting market <a rel="noreferrer noopener" target="_blank" href="https://www.sportico.com/business/sports-betting/2024/brazil-sports-betting-rei-do-pitaco-1234820877/" >in Brazil</a> three weeks ago. That’s rewarded companies that are rushing to expand in the southern hemisphere, while U.S. sports betting <a href="https://www.sportico.com/t/stocks/" id="auto-tag_stocks_1" data-tag="stocks" >stocks</a> are less in favor. But there remain plenty of opportunities for growth in the U.S.<br> Latin America is expected to be a $54 billion sports betting market by 2026, up 150% from 2023, according to PagSeguro International, a financial services provider to sportsbooks. The growth potential has Wall Street excited: The two best U.S. traded betting stocks in 2024 were Codere Online, a sportsbook focused solely on Latin America that saw its stock price more than double last year, and Rush Street Interactive, shares of which tripled thanks to pivoting to Latin American markets Mexico, Colombia and Peru, where Rush Street is enjoying much faster growth than in the U.S. <div class="admz" id="adm-inline-article-ad-1"> <div class="adma boomerang" data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:275px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-sprt-dsk-tab-midarticle-uid0" class="adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript">
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