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The American State Bank Sports Complex has been recognized with a 2025 Iowa Tourism Award for Outstanding Niche Marketing Campaign.
The American State Bank Sports Complex has become a magnet for Sioux Center – and the rest of the state is taking notice.
The American State Bank Sports Complex, a joint venture between the City of Sioux Center and Dordt University, was honored with a 2025 Iowa Tourism Award for Outstanding Niche Marketing Campaign during the 2025 Iowa Tourism Conference this month in Altoona, Iowa.
Iowa Tourism Awards recognize excellence in communities, attractions, businesses, and individuals in raising the state’s profile as a tourism destination. The Niche Marketing award recognizes an outstanding campaign that effectively targets a specific audience – sports tourism in the case of the American State Bank Sports Complex.
State Tourism Manager Amy Zeigler said the awards showcase innovative efforts of those finding new ways to promote Iowa as a must-visit destination.
“These awards celebrate the creativity, dedication and passion that continue to drive our visitor economy forward. Their efforts also contribute significantly to our local communities and businesses,” Zeigler said.
Since the American State Bank Sports Complex’s opening in January 2023, staff has been promoting the $8 million indoor turf facility as a Midwest attraction. This award honors staff efforts to market and host a 7v7 football tournament and a multi-weekend collegiate softball tournament in the early months of each year, transforming what normally was a slow time of year for travel to northwest Iowa into a winter hot spot for sports tourism.
Last year, the American State Bank Softball Classic brought in 8 teams from across the Midwest to Sioux Center for 4 weekends in January/February, seeing more than 10,000 visits to the facility total. The 7×7 football tournament, Sioux Center Spectacular, created about 3,000 visits to the facility, drawing in teams from 5 states. These events drive a positive economic impact as coaches, players, fans, and families visit, stay, eat, and shop in Sioux Center.
“This is a testament to a successful partnership between Dordt University and the City of Sioux Center. It also recognizes the positive impact the American State Bank Sports Complex is having on Sioux Center and across the Midwest,” said American State Bank Sports Complex Director Trent Roose.
The American State Bank Sports Complex is a 470-foot by 250-foot air-inflated indoor turf facility. Designed to host athletic competitions and practice, wellness activities, and other events, the venue draws approximately 250,000 visits annually.
About Dordt University
As an institution of higher education committed to the Reformed Christian perspective, Dordt University equips students, faculty, alumni, and the broader community to work toward Christ-centered renewal in all aspects of contemporary life. Located in Sioux Center, Iowa, Dordt is a comprehensive university named to the best college lists by U.S. News and World Report, the Wall Street Journal, Times Higher Education, Forbes.com, Washington Monthly, and Princeton Review.
About the City of Sioux Center
Led by local decision makers and committed staff, the City of Sioux Center provides excellent quality of life and municipal services through a spirit of progressive cooperation.
About the Iowa Tourism Office
The Iowa Tourism Office, part of the Iowa Economic Development Authority and official voice of the state’s tourism industry, collaborates with destinations across the state to increase visitation, enhance economic impact, and promote Iowa to travelers.
Mark Mondoka has been appointed Entrepreneur-in-Residence at Dordt University's K&K Dooyema Center for Entrepreneurship and Innovation, offering his expertise in technology, startups, and product strategy to students and alumni.
Learn how you can give back to Dordt University and support our mission to provide distinctly Christ-centered education for decades to come.
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