Three Arizona schools are set to receive a helping hand in the new-look world of college athletics.
The Arizona board of regents is set to hire WME Sports to advise the athletic programs at Arizona State, Arizona and Northern Arizona around changes to the college landscape, a source told me — a first-of-its-kind arrangement for the firm.
The strategic alignment, which is expected to be officially announced Wednesday, will center on WME assisting with areas including brand positioning, NIL development, media strategy and revenue generation.
The agreement is unique given service providers around the NIL and revenue-generation industry have generally partnered with specific schools (think Altius Sports Partners and Oklahoma, Blueprint Sports and Penn State, etc.).
WME Sports’ approach, however, ties to the board of regents that oversees varying affairs for three different schools — a first of its kind partnership for the company with a grouping of universities with common oversight.
