10.13am 11th March 2025 - <a href="https://golfbusinessnews.com/news/sponsorship-and-events/">Sponsorship & Events</a> <br><a href="https://www.callawaygolf.com">Callaway Golf</a> has formed new commercial partnership with <a href="https://www.skysports.com/golf">Sky Sports Golf</a>, with the leading equipment brand becoming the official sponsor of key events across both the men’s and women’s golfing calendar on the channel. <br>The multi-platform partnership, brokered by Sky Media, will include linear co-sponsorship, digital advertising, sponsorship of the Sky Sports Golf podcast, collaborative events around key moments in the golfing calendar, plus many more partnership and editorial opportunities. <br>Callaway will co-sponsor a number of landmark events, including The Masters, the PGA Championship, the US Open, the Ladies European Tour and the LPGA Tour. The sponsorship also extends to all women’s Majors, with the exception of the AIG Women’s Open. <br>In addition to co-sponsorship of these tournaments, the partnership also encompasses the sponsorship of The Open’s non-live content, with the ambition to further amplify the reach of the iconic championship for new and existing fans. Sky Sports Golf’s popular weekly podcast, this year hosted by Jamie Weir, is sponsored by Callaway, providing fans with a deeper dive into the world of golf, from tournament and equipment insights to exclusive interviews with top players and industry experts. <br>Jason Wessely, Director of Sky Sports Golf, said: “Sky Sports is very proud to be joined by Callaway, a leader in the golf equipment industry, and a brand which is aligned with Sky Sports’ ambitions to enhance the viewing and playing experience for fans across the UK and beyond. It’s an exciting time as Sky continue to push our digital and non-live content, and Callaway is the natural fit to partner with.” <br>Chris Gregg, Marketing Director of Callaway Golf EMEA, said: “Sky Sports is a leader in golf coverage and this partnership allows us to bring golfers closer to the action during major golf events, while championing equal golf. With exclusive content and insider access our partnership will elevate how new and traditional fans experience golf, aligning perfectly with our mission to help seasoned and emerging golfers enjoy the game. We have exciting plans in place to engage fans and look forward to bringing this partnership to life.” <br>Leading equipment brand Titleist has appointed Alistair Welsher as its new Area Sales Manager for the South West of England and South Wales.<br>Six-time major champion Sir Nick Faldo has become a brand ambassador for Husqvarna, a leading brand in the robotic mower market. <br>Since an agronomic audit by consultant Greg Evans in 2015, Fulwell Golf Club in Middlesex has seen a decade of continuous improvement in its playing surfaces. <br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/sponsorship-and-events/sky-sports-golf-announces-major-partnership-with-callaway/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/sponsorship-and-events/sky-sports-golf-announces-major-partnership-with-callaway/&title=Sky+Sports+Golf+announces+major+partnership+with+Callaway&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.<br><a style="font-weight: 600;" href="https://eepurl.com/bpOC9">Click here to sign up</a> for our free twice weekly golf industry news summary<br>View the <a class="gbn-latest-email" href="https://golfbusinessnews.com/weekly-emails/todays-top-stories-from-gbn-11/">latest newsletter</a> here<br>5/7 High Street<br>Dorchester-on-Thames<br>Oxfordshire OX10 7HH<br>United Kingdom<br><a href="mailto:publisher@golfbusinessnews.com">publisher@golfbusinessnews.com</a><br>© 1999-2025 <a href="https://golfbusinessnews.com">e.GolfBusiness.com Limited</a> | All Rights Reserved. | <a href="/privacy-policy/">GBN Privacy Policy</a> <br><br><a href="https://news.google.com/rss/articles/CBMitgFBVV95cUxNOUNKNTZJX2JJNC1HSXBwS3hRYUFMTkJVT3BzdFdYVmZmZmFLUHNGbDNmdHdEZkFLS05HUFRDNlZDaVZyUllkc3d4aTdPaDZOb1dQSW5sQ2dfZmhpS0RKUnFESTZONkFIUUxfU09yMHFTYVlmbFdxWkpDb096OFRHV3dsclJTRmROTG9QTUpRWERJS0RKcWJ6dUt3UjlXSUw5dnBhT1gzN3NYYWVEcTJMNjU2NHlyZw?oc=5">source</a>
