The president-elect’s victory was straight out of the pro wrestling playbook. Voters knew it was fake, but they loved it
Do you remember World Wrestling Entertainment? For many people, the show, in which muscle-bound wrestlers in tight tights throw one another around in staged fights, is a nostalgic throwback to the early 2000s, when it played briefly on Channel 4. Today, its mix of soap opera, theatre and athletic spectacle still draws millions of viewers each week. To some, it’s a guilty pleasure; to others, timeless entertainment. Still, few would associate it with the serious world of politics.
For Donald Trump, though, professional wrestling is a lifelong passion. His announcement in November that the former CEO of WWE, Linda McMahon, would take up the role of education secretary in his cabinet of curiosities elicited shock and disbelief. It is impossible to fully understand US politics today without understanding the significance of pro wrestling.
Long before McMahon’s nomination, Trump was the first occupant of the Oval Office to be a WWE Hall of Fame inductee, an honour that marked his decades-long business relationship with the company. Trump has hosted two WrestleManias, the WWE’s flagship annual event, appeared more than a dozen times on WWE programmes, played a leading role in two storylines, and gotten physical (albeit to a very limited, awkward degree) around the ring itself. It’s now widely acknowledged that pro wrestling is key to Trump as a political phenomenon. Yet its influence is bigger than Trump. Wrestling has become a key element to understand the reshaping of US politics itself – particularly the Republican right.
Just look at the 2024 presidential campaign. Jesse “the Body” Ventura was named by the Robert F Kennedy Jr campaign as a potential vice-presidential running mate. Hulk Hogan tore his shirt off at the Republican national convention, rallied “Trumpaholics” at Madison Square Garden, and hinted at a possible role in a future Trump administration on Fox News. For his part, Donald Trump participated in a Fox News segment with former WWE superstar Tyrus, who dubbed him “the people’s champion” and gave him a replica title belt. He joined the podcasts of pro wrestling icon Mark “the Undertaker” Calloway and current WWE superstar Logan Paul, as well as receiving the endorsement of Calloway and Glenn Jacobs – better known as WWE’s Kane, the Undertaker’s storyline brother – in a TikTok video.
One explanation for such behaviour is simply that it’s strategic. A former boxing promoter, Trump has become a fixture at combat sports in general, especially Ultimate Fighting Championship (which merged with WWE to form the media conglomerate TKO in 2023), whose CEO, Dana White, was one of the first people brought on stage at his victory speech. By attaching himself to entertainment forms widely dismissed in polite society, Trump burnishes his anti-establishment vibes while reaching out to a younger, often politically apathetic, male electorate that populates these fandoms. It is pro wrestling, however, that is his natural home. The idea that Trump’s pro wrestling background is used strategically is also linked to his infamous campaign rallies. From the fireworks and thumping entrance music, to the carefully choreographed conflict and spectacle on the stage, the atmosphere of these rallies has often been compared with pro wrestling shows.
Trump frequently resorts to call-and-response chants and indulges in “smack talk” against the “losers and haters” – assigning them diminishing nicknames such as “lyin’ Ted”, “crooked Hillary” and “sleepy Joe”. Being part of a pro wrestling audience – much like attending a Trump rally – allows spectators to experience emotions that are usually forbidden. They can scream, shout and display rage in a rare public context where it’s socially permitted. Trump rallies are safe spaces where it’s acceptable to emote: to shout and cheer for your country and candidate, while vocalising hatred for political opponents. In 2016, it was possible to think these similarities were coincidental. Today, the influence of pro wrestling is unavoidable. Watch the post-election footage of Donald Trump emerging to the strains of Kid Rock’s American Badass – the Undertaker’s previous entrance music – through the roaring crowd of a recent UFC event and it’s impossible not to make the connection.
As the US political sphere becomes one gigantic pro wrestling arena, traditional theories and frameworks are inadequate for making sense of events. We need, therefore, to turn to pro wrestling for answers, particularly the industry-specific concept of “kayfabe”. Initially a label for the illusion that pro wrestling’s predetermined performances were “real”, today, kayfabe describes the peculiar way fans engage with pro wrestling as an acknowledged performance form. In her own insightful writings on pro wrestling and politics, the writer and author Abraham Josephine Riesman proposes “neokayfabe” as a label for Trump-inspired Republican strategies that deliberately blur truth and fiction so that producers and consumers lose the ability to distinguish between what’s real and what isn’t.
The idea of politics as kayfabe can be taken further. In my view, the relationship between pro wrestling fans and performances are analogous to how electorates engage with contemporary politics more generally. Trump and his supporters are an extreme case of a wider phenomenon. Enjoying pro wrestling involves a deliberate suspension of disbelief, whereby fans acknowledge the theatricality of the performance while investing in it emotionally. Spectators collaborate with the performers by playing along as “believing fans”, cheering and booing as conventions dictate, embracing the spectacle even while recognising its pretence. In pro wrestling terms this is called “keeping kayfabe”.
This mirrors people’s engagement with the artifice surrounding contemporary, professionalised politics. We all know, for example, that politicians’ words are written by speechwriters, based on focus group findings, targeted at specific voter demographics, identified by pollsters and strategists. Yet supporters suspend disbelief, cheer conference speeches and emotionally invest in sentiments they express, all while knowing and accepting and even discussing in detail the calculations behind their construction. In other words, they keep kayfabe. Politics increasingly amounts to this: electorates acting out their role as “believing supporters” while maintaining a knowing cynicism about the whole performance.
What makes Trump special is thus not that he personifies “pro wrestlingified” politics, but that his supporters are willing to suspend their disbelief and support his campaign when its fakery is so blatant. If the best our political systems offer their understandably jaded electorates is the option to “suspend disbelief” and “keep kayfabe” with a political campaign they view as essentially simulated, we shouldn’t be shocked many choose the one with an anti-establishment pose and chaotic performance style (each products of a pro wrestling pedigree). It may be a performance, sure, but at least it’s entertaining.
Dr David Moon is head of division for politics at Bath University
