Nominees have been announced for the Sports Business Awards: Tech <br><br>You will be able to share this link with anyone and everyone, even on social media.<br>* Please fill out the form below in order to receive your shareable link.<br><br><br> <br> <br><span> </span><br>A 17-year veteran of State Farm, Kristyn Cook has been pivotal in shifting the insurer’s marketing to Gen Z and millennial audiences, particularly through sports. A former basketball player at Syracuse, Cook spearheaded partnerships with the WNBA, NCAA, Big Ten and most recently with Unrivaled, the new women’s 3x3 basketball league. Cook also has forged media partnerships with the NWSL, Women’s World Cup and Team USA Women’s Basketball, and led State Farm’s first NIL deal, with Caitlin Clark. <strong>— M.C.<br /> <br /> <br /> <br /> <br /> <br /> <br /> </strong><br>Andrew Luck's intriguing move; soccer news around the world and remembering the giant legacy of Bill Battle<br> <i class="fas fa-unlock-alt"></i> <br>Shareable URL copied to clipboard!<br>https://www.sportsbusinessjournal.com/Articles/2024/12/02/power-players-state-farm<br>Sorry, something went wrong with the copy but here is the link for you.<br>https://www.sportsbusinessjournal.com/Articles/2024/12/02/power-players-state-farm<br>Register for a free SBJ account to unlock one extra article per month.<br><br><span>© 2024 Leaders Group. All rights reserved.</span>The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.<br>© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.<br>Already a subscriber? Click below to sign in.<br>Upgrade your subscription to get all the news you need:<br>Adding SBJ weekly content will give you the comprehensive view of sports business with:<br>Already a subscriber? Click below to sign in.<br>Upgrade your subscription to get all the news you need:<br>Adding SBJ daily content will give you the comprehensive view of sports business with:<br><br><a href="https://news.google.com/rss/articles/CBMiigFBVV95cUxPajFsb1Z2V05UOGNmMHA1MjdBRVVSUGNDRHV5LVBSdlA4eXJta2hUVktZSjhGelhpTU9SWTFDUER3MTBObHBseGRBQkk4VjFMUUdqNFlpTWFkWTdSeG9HSlFXS045eEYzeGdwUFktMEZRdFhmRHFjWm1yVVVGUHFNdDJVS2xsRnAxUEE?oc=5">source</a>
