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Key stat: The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.
Beyond the chart:
Use this chart: Marketers can use this chart to make the case for partnering with streaming platforms that aggregate or offer a wide breadth of sports broadcasts, push for locally targeted advertising on regional broadcasts, and highlight the importance of a seamless customer experience.
Related EMARKETER reports:
Methodology: Data is from the November 2024 Altman Solon report titled “2024 Global Sports Survey – Chapter 1: Evolving Fan Habits.” 2,951 adults ages 18+ who are interested in sports were surveyed during June-September 2024. The survey was conducted in China, Germany, Saudi Arabia, the UK, and the US.
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