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Wix (NASDAQ: WIX) has launched Wix Functions, a no-code interface that enables businesses to customize their operations without coding expertise. This new tool allows users to create custom business logic, implement dynamic pricing rules, and modify checkout conditions through an intuitive visual builder.
The platform enables users to define custom outcomes using conditions, variables, and formulas, with options to start from scratch or use pre-built templates. Key features include the ability to apply location-based fees, trigger discounts for returning customers, and implement custom form validations. The function’s output affects business flows in real-time.
Wix Functions is now available on Wix and Wix Studio, compatible with multiple Wix applications including Stores, Bookings, Restaurants, Donations, Forms, and Loyalty Program. The service offers free access with optional premium upgrades for advanced business solutions.
Wix (NASDAQ: WIX) ha lanciato Wix Functions, un’interfaccia no-code che consente alle aziende di personalizzare le proprie operazioni senza necessità di competenze di programmazione. Questo nuovo strumento permette agli utenti di creare logiche aziendali personalizzate, implementare regole di prezzo dinamico e modificare le condizioni di checkout attraverso un costruttore visivo intuitivo.
La piattaforma consente agli utenti di definire risultati personalizzati utilizzando condizioni, variabili e formule, con la possibilità di partire da zero o utilizzare modelli predefiniti. Le caratteristiche principali includono la possibilità di applicare commissioni basate sulla posizione, attivare sconti per i clienti abituali e implementare validazioni personalizzate dei moduli. L’output della funzione influisce sui flussi aziendali in tempo reale.
Wix Functions è ora disponibile su Wix e Wix Studio, compatibile con diverse applicazioni Wix tra cui Negozi, Prenotazioni, Ristoranti, Donazioni, Moduli e Programmi di Fedeltà. Il servizio offre accesso gratuito con opzioni di upgrade premium per soluzioni aziendali avanzate.
Wix (NASDAQ: WIX) ha lanzado Wix Functions, una interfaz sin código que permite a las empresas personalizar sus operaciones sin necesidad de experiencia en programación. Esta nueva herramienta permite a los usuarios crear lógica empresarial personalizada, implementar reglas de precios dinámicos y modificar las condiciones de pago a través de un constructor visual intuitivo.
La plataforma permite a los usuarios definir resultados personalizados utilizando condiciones, variables y fórmulas, con opciones para empezar desde cero o utilizar plantillas preconstruidas. Las características clave incluyen la capacidad de aplicar tarifas basadas en la ubicación, activar descuentos para clientes recurrentes e implementar validaciones personalizadas de formularios. La salida de la función afecta los flujos de negocio en tiempo real.
Wix Functions ya está disponible en Wix y Wix Studio, compatible con múltiples aplicaciones de Wix, incluidas Tiendas, Reservas, Restaurantes, Donaciones, Formularios y Programas de Lealtad. El servicio ofrece acceso gratuito con actualizaciones premium opcionales para soluciones empresariales avanzadas.
Wix (NASDAQ: WIX)는 Wix Functions를 출시했습니다. 이는 기업이 코딩 전문 지식 없이도 운영을 사용자 정의할 수 있는 노코드 인터페이스입니다. 이 새로운 도구를 통해 사용자는 맞춤형 비즈니스 로직을 생성하고, 동적 가격 규칙을 구현하며, 직관적인 비주얼 빌더를 통해 체크아웃 조건을 수정할 수 있습니다.
이 플랫폼은 사용자가 조건, 변수 및 공식을 사용하여 맞춤형 결과를 정의할 수 있게 하며, 처음부터 시작하거나 미리 구축된 템플릿을 사용할 수 있는 옵션을 제공합니다. 주요 기능에는 위치 기반 수수료 적용, 재방문 고객을 위한 할인 트리거 및 맞춤형 양식 유효성 검사 구현이 포함됩니다. 함수의 출력은 실시간으로 비즈니스 흐름에 영향을 미칩니다.
Wix Functions는 이제 Wix 및 Wix Studio에서 사용할 수 있으며, 매장, 예약, 레스토랑, 기부, 양식 및 로열티 프로그램을 포함한 여러 Wix 애플리케이션과 호환됩니다. 이 서비스는 무료 액세스를 제공하며, 고급 비즈니스 솔루션을 위한 선택적 프리미엄 업그레이드가 가능합니다.
Wix (NASDAQ: WIX) a lancé Wix Functions, une interface sans code qui permet aux entreprises de personnaliser leurs opérations sans expertise en programmation. Cet nouvel outil permet aux utilisateurs de créer une logique commerciale personnalisée, d’implémenter des règles de tarification dynamique et de modifier les conditions de paiement à l’aide d’un constructeur visuel intuitif.
La plateforme permet aux utilisateurs de définir des résultats personnalisés en utilisant des conditions, des variables et des formules, avec des options pour commencer de zéro ou utiliser des modèles préconçus. Les fonctionnalités clés incluent la possibilité d’appliquer des frais basés sur la localisation, de déclencher des remises pour les clients fidèles et de mettre en œuvre des validations de formulaires personnalisées. La sortie de la fonction affecte les flux commerciaux en temps réel.
Wix Functions est désormais disponible sur Wix et Wix Studio, compatible avec plusieurs applications Wix, y compris Boutiques, Réservations, Restaurants, Dons, Formulaires et Programmes de Fidélité. Le service offre un accès gratuit avec des mises à niveau premium optionnelles pour des solutions commerciales avancées.
Wix (NASDAQ: WIX) hat Wix Functions eingeführt, eine No-Code-Oberfläche, die es Unternehmen ermöglicht, ihre Abläufe ohne Programmierkenntnisse anzupassen. Dieses neue Tool ermöglicht es den Benutzern, benutzerdefinierte Geschäftslogik zu erstellen, dynamische Preisregeln umzusetzen und die Checkout-Bedingungen über einen intuitiven visuellen Builder zu ändern.
Die Plattform ermöglicht es den Benutzern, benutzerdefinierte Ergebnisse mithilfe von Bedingungen, Variablen und Formeln zu definieren, mit der Möglichkeit, von Grund auf neu zu beginnen oder vorgefertigte Vorlagen zu verwenden. Zu den Hauptfunktionen gehört die Möglichkeit, standortbasierte Gebühren anzuwenden, Rabatte für wiederkehrende Kunden auszulösen und benutzerdefinierte Formularvalidierungen umzusetzen. Die Ausgabe der Funktion beeinflusst die Geschäftsabläufe in Echtzeit.
Wix Functions ist jetzt auf Wix und Wix Studio verfügbar und kompatibel mit mehreren Wix-Anwendungen, darunter Shops, Buchungen, Restaurants, Spenden, Formulare und Treueprogramme. Der Dienst bietet kostenlosen Zugang mit optionalen Premium-Upgrades für fortgeschrittene Geschäftslösungen.
Wix’s launch of Wix Functions represents a strategic enhancement to their SaaS website building platform, enabling customers to implement sophisticated business logic without writing code. This significant product addition addresses a critical gap in Wix’s offering by allowing businesses to create customized workflows and real-time business rules through a visual interface.
The feature introduces considerable value by enabling dynamic pricing rules, conditional checkout processes, and tailored loyalty rewards across six major Wix applications (Stores, Bookings, Restaurants, Donations, Forms, and Loyalty Program). From a competitive standpoint, this capability reduces a key friction point that often forces growing businesses to migrate to more technically advanced platforms as their operational needs become more complex.
Financially, Wix has implemented a freemium monetization strategy for this feature – offering basic functionality at no cost while reserving unlimited actions and premium capabilities for paid upgrades. This approach creates new upsell opportunities within Wix’s existing customer base while potentially improving customer retention by eliminating technical limitations.
This product launch strengthens Wix’s position against competitors by elevating its platform beyond basic website building into more sophisticated business operations territory. By empowering non-technical users to implement complex business logic that previously required developer resources, Wix is expanding its addressable market and reducing a key pain point that drives customer churn to more technically advanced platforms.
Wix Functions empowers users to create customized business flows, automate pricing and checkout rules, and tailor app behavior
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, today launched Wix Functions, a no-code interface that allows users to customize outcomes for various business scenarios, enabling businesses to operate more smoothly and effectively. With an intuitive visual function builder, businesses can define custom business logic, such as adding dynamic pricing rules, enforce checkout conditions, and tailor loyalty rewards, ensuring their operations adapt to their specific business needs.
With Wix Functions, users can define custom outcomes using conditions, variables, formulas, and dynamic values. Users can start from scratch or customize a template designed for a specific Wix app. By selecting input data from an app, such as cart and checkout details in Wix Stores, users can then apply the logic to create conditions. The builder visually represents the logic, helping users understand how different criteria affect the function’s output. For example, users can apply location-based fees, trigger a discount for returning customers in the checkout based on purchase history and implement custom form validations. The function then outputs the desired action, which the Wix app executes in real-time. This enhanced customizability of business flows is particularly beneficial as it allows users to implement more custom steps when rendering checkout or validating forms.
Wix Functions ensures that checkout, rewards, and other workflows wait for the function’s output before proceeding. Users can choose from pre-built function templates or create custom rules from scratch. Functions are triggered by app activity, process the required logic, and return a result that immediately impacts the business flow—whether it’s adjusting a fee, displaying a discount, or restricting a purchase.
“Wix Functions lets businesses extend and customize Wix apps to fit their unique needs—without writing a single line of code,” said Tomas Petras Rupšys, Head of Wix Functions at Wix. “Building on top of our new Automation builder, Wix Functions gives businesses even more control over their operations, enabling them to customize more workflows, further automate processes and implement advanced business rules. The function’s output directly influences how the Wix app behaves in real-time, ensuring that businesses can seamlessly adapt their operations to meet unique needs, further empowering business owners to operate more efficiently and scale with ease.”
Wix Functions complements Wix Automations by enabling real-time customization, while automations manage ongoing tasks. Together, they provide a comprehensive suite of tools to help businesses automate and optimize their operations effortlessly.
Wix Functions is now available on Wix and Wix Studio for Wix Stores, Wix Bookings, Wix Restaurants, Wix Donations, Wix Forms, and Wix Loyalty Program, with free access and optional premium upgrades to access business solutions such as checkout and payments. Users can unlock unlimited actions through premium upgrades. 
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users – self-creators, agencies, enterprises, and more – with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors’ figures, independent third-party data and internal data as of H1 2024.
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