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by Jade Lawson
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WASHINGTON (7News) — Students in pre-kindergarten through 5th grade across 80 D.C. public schools are receiving 29,000 NBA-sized basketballs in a new "District Dribble" campaign.
Led by Monumental Sports & Entertainment (MSE) and its CEO Ted Leonsis, "District Dribble" is part of a wider campaign under MSE’s multi-year, multi-million dollar District of Play initiative, according to a press release from the company.
“District Dribble” seeks to expand access to youth sports and foster healthier communities across D.C., MSE said in a statement.
The campaign will take place on Wednesday and Thursday.
On Wednesday, dozens of community volunteers will gather to prep the delivery, using basketball pumps, a 7.5 metric ton shipment and nearly 1,000 boxes.
Then on Thursday, students can expect a ball distribution and a "District Dribble" tip-off hosted by the Wizards in-game. They will also get the chance to meet Washington Wizards, Mystics and Go-Go players.
According to MSE, the District of Play is designed to transform youth sports opportunities and strengthen community bonds in D.C. Through large-scale investment and public-private collaboration, MSE is committed to ensuring every young resident has the chance to engage in active, healthy play.
READ MORE | DC Mayor Bowser, Ted Leonsis break ground on Capital One Arena redevelopment
If you're driving around D.C., you may catch a few MSE members riding around in a special "District Dribble" Big Bus.
MSE hopes to distribute the nearly 30,000 basketballs to every student over the next four years.
