9.57am 9th January 2025 - <a href="https://golfbusinessnews.com/news/sponsorship-and-events/">Sponsorship & Events</a> <br>Golf eyewear brand <a href="http://www.jondosport.com">JONDO</a> has signed four-time Major champion and World Golf Hall of Famer Ernie Els as an official brand ambassador. <br>The partnership came about on the back of Els personally endorsing the South Africa-based company’s sunglasses after experiencing their game-enhancing performance during a professional tournament.<br>The collaboration began during the 2024 SAS Championship at Prestonwood Country Club in North Carolina. On the practice green, Els was introduced to JONDO sunglasses and was instantly impressed by the crisp lens clarity and vibrant colour enhancement, and subsequently wore a pair while competing in the tournament’s pro-am. <br>“I’ve never found sunglasses I could play with that are so clear and comfortable as these JONDO glasses,” said Els, whose enthusiasm for the product led to a formal partnership just weeks later.<br>“Ernie’s reaction was exactly what we strive for — an authentic connection to the quality and performance of our sunglasses,” said Morne Botha, CEO of JONDO. “Having a golf icon like Ernie Els join our team is a testament to the craftsmanship we bring to every product. His endorsement highlights JONDO’s dedication to providing golfers with innovative solutions that truly enhance their game.”<br>JONDO sunglasses are designed with the specific needs of golfers in mind, combining advanced KRISP Lens Technology for enhanced depth perception and glare reduction, TR-90 frames for lightweight durability, and 100% UV protection for ultimate clarity and comfort on the course. These features enable players to focus on their performance, free from visual distractions.<br>Beyond the course, the partnership with Els will also support the <a href="https://www.elsforautism.org">Els for Autism Foundation</a>, a cause deeply important to the legendary golfer and his family. JONDO is honoured to contribute to this meaningful mission, which provides tailored educational, recreational, and therapeutic opportunities for individuals with autism. With programs spanning early intervention, specialised education, and adult services, the foundation’s work resonates globally, making a profound impact on countless families. Supporting this initiative reflects JONDO’s commitment to positively influencing lives both on and off the green.<br>Els will debut as the brand’s official ambassador at the 2025 PGA Show, where retailers and PGA Professionals will not only have the opportunity to experience JONDO’s designs firsthand at Booth #1001, but also meet Els, who will be in attendance on January 22.<br><strong>For more information, visit <a href="http://www.jondosport.com">www.jondosport.com</a></strong><br>Three years after receiving the initial recommendation, the greenkeeping team at The Worcestershire Golf Club is continuing to discover the benefits of running its 2-stroke equipment on Aspen Fuel. <br>Two leading technologies in putting, Zen Green Stage and Quintic, have unveiled a new partnership which includes a seamless technical integration.<br>The UK and Ireland golf industry experienced another excellent year of growth in 2024, with visitor revenue increasing to a record high, reports business growth agency The Revenue Club in its summary of the visitor market for the last 12 months.<br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/sponsorship-and-events/jondo-eyewear-signs-ernie-els-as-brand-ambassador/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/sponsorship-and-events/jondo-eyewear-signs-ernie-els-as-brand-ambassador/&title=JONDO+eyewear+signs+Ernie+Els+as+brand+ambassador&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. 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