NEW YORK, Dec. 4, 2024 /PRNewswire/ — Horizon Sports & Experiences today unveiled & NOW, the agency’s new thought leadership series that bridges and explores the present and future of sports, media, and entertainment. Leveraging HS&E’s deep market research, trend analysis, and cultural insights, this innovative series provides actionable analysis for brands navigating the live marketing space.
“HS&E is committed to delivering insights that empower brands to make informed decisions and drive strategic growth,” said Kerry Bradley, Senior Vice President, Strategy, Horizon Sports & Experiences. “& NOW embodies our mission to identify and forecast trends that shape the future.”
The debut report in the & NOW series, The Women’s Sports Opportunity, explores the transformative growth of women’s sports and highlights how brands can tap into this dynamic space for significant ROI. Some key highlights from the study include:
“The excitement around women’s sports, teams, and athletes is at an all-time high, proving this isn’t just a moment but a movement,” said Bradley. “The study offers stakeholders a deeper understanding of the untapped potential and immense opportunities for brands in women’s sports.”
For more information about & NOW and to access the full report, visit https://www.horizonse.com/press.
In September of 2024, HS&E, the WHY Group, and Horizon Multicultural set out to understand the current moment and opportunities presented by women’s sports. The following approaches were used:
Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential, Metaverse, and Web3.0 strategy and activation. HS&E is led by co-CEOs David Levy and Chris Weil.
Horizon Media, the largest U.S. media agency and the largest independent globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
SOURCE Horizon Media
Kelly Gail, Kelly@princecomms.com
