10.12am 14th January 2025 - <a href="https://golfbusinessnews.com/news/travel/">Travel</a> <br>A delegation from a group of leading golf clubs and hotels in the Scottish Highlands is heading out to the PGA Show in the US next week to showcase all that the region has to offer.<br>The PGA Show, which is being held in Orlando, Florida from January 21-24, attracts large numbers of PGA of America golf professionals and tour operators. <br>This year, under the <a href="https://www.visitscotland.com">VisitScotland</a> umbrella, representatives from Royal Dornoch Golf Club, Nairn Golf Club, Cabot Highlands in Inverness and Kingsmills Hotel in the Highland capital will be flying the flag for the region. <br>GOLF tourism generates more than £300 million every year for the Scottish economy, while vsitors from the USA, in particular, are key drivers in a growing sector in the north of Scotland. <br>Neil Hampton, general manager at <a href="https://royaldornoch.com">Royal Dornoch</a>, who first attended The PGA Show in 2012, said: “Golf is hugely important to the region’s economy and this trade show offers an unrivalled platform to promote all that we have to offer here in the Highlands.”<br>Neil and club captain Gary Bethune are being joined by Paul Mills, general manager at <a href="https://nairngolfclub.co.uk">Nairn</a>, Jeremy Matte, director of golf and operations at <a href="https://cabothighlands.com">Cabot Highlands</a> and Tracey Milton, sales manager with the <a href="https://www.kingsmillshotel.com">Kingsmills Hotel Group</a>. <br>“The Highland Golf Links group works in tandem to promote the region and while the visitor market from the USA has been strong in the years post-pandemic, we can’t afford to take our foot off the gas,” said Neil. “All the major golfing countries, including Ireland and Mexico and links courses in England and Wales, will be represented in Orlando and Scotland can’t simply rely on our status as ‘The Home of Golf’ to lure golfers across the Atlantic. <br>“This is a very competitive sector and PGA golf professionals and tour operators can influence where golfing groups make for. Scotland, and the Highlands, must be proactive to make sure we get our fair share of this lucrative market. <br>“This year, Royal Dornoch will be promoting our eagerly awaited new clubhouse, which is on track for a soft opening later this year, and also the changes being made to the Struie Course. Cabot Highlands will be highlighting the new Old Petty Course, which opens for preview play in the summer. Going forward, it will be a great addition to the Castle Stuart Golf Links. <br>“We are a close-knit group when it comes to promoting golf in the Highlands and it’s great that Cabot Highlands, which is a major international brand, is joining us on the Highland Golf Links stand this year. <br>“The area has so much to offer in terms of golf, excellent accommodation and restaurants, history, wildlife and spectacular scenery. In addition to courses ranked among the best in the world, there is a wealth of lesser-known ones to make for a memorable golfing trip. That is the message we will be promoting to contacts old and new in Orlando.” <br>Shot Scope has enhanced its laser rangefinder offering with the launch of PRO X, which feature's the brand's latest technology and an array of customisation options.<br>Lister Wilder has reached an agreement with Novokraft AG to become the new exclusive UK importer for airter – the world's only continuous and homogenously operating pneumatic soil aerator. <br>Foremost Golf has appointed experienced golf industry professional Paul Cunningham as its new Business Development Consultant for the North of England. <br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/travel/highland-venues-to-showcase-golf-tourist-appeal-at-pga-show/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/travel/highland-venues-to-showcase-golf-tourist-appeal-at-pga-show/&title=Highland+venues+to+showcase+golf+tourist+appeal+at+PGA+Show&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. 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