<a href="/latest/" > Latest </a> <br> <a href="/category/artificial-intelligence/" > AI </a> <br> <a href="/tag/amazon/" > Amazon </a> <br> <a href="/category/apps/" > Apps </a> <br> <a href="/category/biotech-health/" > Biotech & Health </a> <br> <a href="/category/climate/" > Climate </a> <br> <a href="/tag/cloud-computing/" > Cloud Computing </a> <br> <a href="/category/commerce/" > Commerce </a> <br> <a href="/category/cryptocurrency/" > Crypto </a> <br> <a href="/category/enterprise/" > Enterprise </a> <br> <a href="/tag/evs/" > EVs </a> <br> <a href="/category/fintech/" > Fintech </a> <br> <a href="/category/fundraising/" > Fundraising </a> <br> <a href="/category/gadgets/" > Gadgets </a> <br> <a href="/category/gaming/" > Gaming </a> <br> <a href="/tag/google/" > Google </a> <br> <a href="/category/government-policy/" > Government & Policy </a> <br> <a href="/category/hardware/" > Hardware </a> <br> <a href="/tag/instagram/" > Instagram </a> <br> <a href="/tag/layoffs/" > Layoffs </a> <br> <a href="/category/media-entertainment/" > Media & Entertainment </a> <br> <a href="/tag/meta/" > Meta </a> <br> <a href="/tag/microsoft/" > Microsoft </a> <br> <a href="/category/privacy/" > Privacy </a> <br> <a href="/category/robotics/" > Robotics </a> <br> <a href="/category/security/" > Security </a> <br> <a href="/category/social/" > Social </a> <br> <a href="/category/space/" > Space </a> <br> <a href="/category/startups/" > Startups </a> <br> <a href="/tag/tiktok/" > TikTok </a> <br> <a href="/category/transportation/" > Transportation </a> <br> <a href="/category/venture/" > Venture </a> <br> <a href="/events/" > Events </a> <br> <a href="/startup-battlefield/" > Startup Battlefield </a> <br> <a href="https://strictlyvc.com/" target="_blank" rel="noopener noreferrer"> StrictlyVC </a> <br> <a href="/newsletters/" > Newsletters </a> <br> <a href="/podcasts/" > Podcasts </a> <br> <a href="/video/" > Videos </a> <br> <a href="/sponsored/" > Partner Content </a> <br> <a href="/brand-studio/" > TechCrunch Brand Studio </a> <br> <a href="https://www.crunchboard.com/" target="_blank" rel="noopener noreferrer"> Crunchboard </a> <br> <a href="/contact-us/" > Contact Us </a> <br>Google has <a href="https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/EU_2025_Report_on_the_Value_of_News_Content.pdf" target="_blank" rel="noreferrer noopener nofollow">reported</a> the results of <a href="https://techcrunch.com/2024/11/15/google-wants-to-test-removing-news-articles-from-search-in-eu-but-it-is-already-backfiring/" target="_blank" rel="noreferrer noopener">an experiment</a> it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business. <br>The search giant conducted the test because European copyright law requires it to pay news publishers for reusing snippets of their content. But how much is displaying news worth? Google argues that publishers “vastly overestimate” the value of their journalism to its business; per its report of the tests, the actual value “could not be statistically distinguished from zero, either overall or by country.”<br>Google will be hoping to use this outcome as leverage in payment negotiations with European publishers. But the tech giant is walking a tricky line, as it has already faced <a href="https://techcrunch.com/2024/03/20/google-hit-with-270m-fine-in-france-as-authority-finds-news-publishers-data-was-used-for-gemini/" target="_blank" rel="noreferrer noopener">major antitrust fines</a> in France in recent years in relation to news content. In particular, it was fined more than half a billion dollars over its <a href="https://techcrunch.com/2021/07/13/google-fined-592m-in-france-for-breaching-antitrust-order-to-negotiate-news-copyright-fees/" target="_blank" rel="noreferrer noopener">approach to copyright negotiations with publishers</a>, specifically.<br>Germany’s competition authority has dialed up scrutiny of elements of Google’s behavior around news — and <a href="https://techcrunch.com/2022/01/12/google-news-showcase-fco-offers/" target="_blank" rel="noreferrer noopener">forced the company to make changes</a>. So any moves by Google to try to undercut the effect of the EU copyright law by claiming news is worthless could land it in more regulatory hot water.<br>Indeed, the company had initially included users in France in the news ablation tests but abandoned this portion of the experiment after a French court warned it would be fined for breaking a prior agreement with the antitrust authority. Notably, Google also did not run the test in Germany. <br>* Belgium, Croatia, Denmark, Greece, Italy, Netherlands, Poland, Spain<br>Topics<br> <span class="wp-block-tc23-author-card-title__title">Senior Reporter</span> <br>Natasha is a senior reporter for TechCrunch, joining September 2012, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College, University of London.<br> <a data-destinationlink="https://techcrunch.com/2025/03/21/1x-will-test-humanoid-robots-in-a-few-hundred-homes-in-2025/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/21/1x-will-test-humanoid-robots-in-a-few-hundred-homes-in-2025/" class="loop-card__title-link">1X will test humanoid robots in ‘a few hundred’ homes in 2025</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/21/google-claims-news-is-worthless-to-its-ad-business-after-test-involving-1-of-search-results-in-eight-eu-markets/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/21/google-claims-news-is-worthless-to-its-ad-business-after-test-involving-1-of-search-results-in-eight-eu-markets/" class="loop-card__title-link">Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/20/gtc-felt-more-bullish-than-ever-but-nvidias-challenges-are-piling-up/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/20/gtc-felt-more-bullish-than-ever-but-nvidias-challenges-are-piling-up/" class="loop-card__title-link">GTC felt more bullish than ever, but Nvidia’s challenges are piling up</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/20/apple-faces-lawsuit-over-apple-intelligence-delays/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/20/apple-faces-lawsuit-over-apple-intelligence-delays/" class="loop-card__title-link">Apple faces lawsuit over Apple Intelligence delays</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/20/one-of-teslas-top-wall-street-supporters-says-elon-musk-faces-a-moment-of-truth/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/20/one-of-teslas-top-wall-street-supporters-says-elon-musk-faces-a-moment-of-truth/" class="loop-card__title-link">One of Tesla’s top Wall Street supporters says Elon Musk faces a ‘moment of truth’</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/19/bluesky-made-more-money-selling-t-shirts-mocking-zuckerberg-than-custom-domains/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/19/bluesky-made-more-money-selling-t-shirts-mocking-zuckerberg-than-custom-domains/" class="loop-card__title-link">Bluesky made more money selling T-shirts mocking Zuckerberg than custom domains</a><br /> <br> <a data-destinationlink="https://techcrunch.com/2025/03/19/tech-layoffs-2025-list/" data-event="recirculation" data-module="Query" href="https://techcrunch.com/2025/03/19/tech-layoffs-2025-list/" class="loop-card__title-link">A comprehensive list of 2025 tech layoffs</a><br /> <br>Subscribe for the industry’s biggest tech news<br>Every weekday and Sunday, you can get the best of TechCrunch’s coverage.<br>TechCrunch's AI experts cover the latest news in the fast-moving field.<br>Every Monday, gets you up to speed on the latest advances in aerospace.<br>Startups are the core of TechCrunch, so get our best coverage delivered weekly.<br>By submitting your email, you agree to our <a href="https://legal.yahoo.com/us/en/yahoo/terms/otos/index.html">Terms</a> and <a href="https://legal.yahoo.com/us/en/yahoo/privacy/index.html">Privacy Notice</a>.<br>© 2025 Yahoo.<br><br><a href="https://news.google.com/rss/articles/CBMi3wFBVV95cUxQNkY0VFQ2N3RnRkdkdzY1ZGJxVnRVanBMNzRabm52QjF5clVIeXNmeFRZeXpYRmt5dzZSQTBkZ1UzaDZIVndNcWwycnpmNFRObENWZTBtekZydHFOdGFNQ19jSml3SWZHcWd3dGlHZmRmUFEzeEhtbTdTZHV0S012ejFDODNQR2VOWXlCVExvX0E3ZVFTa0ZzSDBPcHd0V3huSW9MOEp0aDlISXR1M3lFMWJBdTJGT3FyT1RHZXdEbDB1NzNIRXVaNG1xbFgxZExRbFZvRGRiYTlRRGZRR2Ew?oc=5">source</a>
