11.03am 20th March 2025 - <a href="https://golfbusinessnews.com/news/retail-new-products-news/">Retail</a> <br><a href="http://www.foremostgolf.com">Foremost Golf</a>’s team of Business Development Consultants have travelled extensively throughout the UK during the winter, hosting 11 custom fitting workshops attended by over 240 Foremost members. <br>The workshops were held by Callaway, PING, TaylorMade and Titleist at a range of regional and national fitting centres, and provided Foremost members with opportunities to improve technical fitting skills, while networking with fellow professionals. <br>The Foremost BDC team leaned into recent data that shows 50% of Foremost members’ business is generated from hardware sales. Key themes throughout the workshops also included technical variables to monitor during a custom fitting, enhancing the customer experience and continuing to drive hardware sales in the build-up to the 2025 season.<br>“We’ve enjoyed working closely with members of Foremost to provide greater insights on the features and benefits of our products, whilst sharing our own best practice of the fitting experience within our National Performance Centre”, said Greg Pearse, Commercial Director at Callaway Golf Europe.<br>The customer journey is an essential part of the training delivered by Foremost’s BDC team. <a href="https://grip.foremostgolf.com/#ContactUs">Foremost’s Elite Marketing Programme</a> (EMP) covers the first part of the equation by generating traffic through omnichannel marketing. The workshops reiterated the importance of an attractive studio, displaying the range of products and professional expertise on offer. A subsequent follow up is what creates the relationship, further customer retention and positive referrals. <br>“Foremost guide us on how to advertise and produce a professional custom fitting, whilst having invaluable training on the latest equipment and how to custom fit their product from the brand specialists themselves”, said James Flesher, the golf operations manager at Dunston Hall Golf Club in Lancashire. “These workshops were ideal for my team and I to ensure we offer a professional service from the beginning, and we will most definitely be attending future events.”<br>“As a Year 2 trainee, learning early from others is key”, added Ryan Thomas of Whitchurch Golf Club in Cardiff, who attended multiple brand sessions throughout the workshop series. “Understanding variables like descent angle helps narrow our focus during custom fitting sessions – tools like PING’s Co-Pilot offered a new way to establish a starting point with customers.”<br>The impact on customer satisfaction and brand loyalty is significant when custom fitting is done correctly, from a technical standpoint as well as excellent marketing and service levels. The three-part relationship between Foremost, member professional and suppliers is an essential part of the fitting process, and Foremost’s commitment to continually improving standards is evidenced by the success of these workshops.<br>“We were delighted to team up with Foremost to provide so many members with extensive custom fit and service excellence training, helping to set them up for success this season”, added<em> </em>Roy Parkes, Sales Manager UK, South at TaylorMade.<br>For further information on how Foremost Golf can assist you and your business simply email <a href="mailto:membership@foremostgolf.com">membership@foremostgolf.com</a> or call 01753 218890.<br>Angela Stanford has been chosen to captain the US Solheim Cup team in 2026. A six-time veteran of the matches, and a three-time vice-captain, she will lead the team at Bernardus Golf in the Netherlands, from September 11-13 next year.<br>Skidattl has announced the commercial launch of its augmented reality engagement platform, which applies geospatial intelligence to bridge the gap between the virtual and physical worlds for businesses seeking to connect more closely with their customers. <br>Two-time Wimbledon champion Andy Murray has been signed as a brand ambassador for Callaway Golf as he switches up his focus to bagging aces on the golf course rather than the tennis court. <br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/retail-new-products-news/foremost-enhances-custom-fitting-experience-with-winter-workshops/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/retail-new-products-news/foremost-enhances-custom-fitting-experience-with-winter-workshops/&title=Foremost+enhances+custom+fitting+experience+with+winter+workshops&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. 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