Fanatics Launches Taylor Swift Designer’s Sports Fashion Brand – Sportico

                        By  <a class="c-link  lrv-a-unstyle-link" href="https://www.sportico.com/author/jason-clinkscales/"             >   Jason Clinkscales</a>                       <br>Reporter/Editor, Breaking News<br>  <a  href="https://www.sportico.com/t/fanatics/"  id="auto-tag_fanatics_1"  data-tag="fanatics"  >Fanatics</a> is bringing Kristin Juszczyk and entrepreneur Emma Grede together to create a luxury fashion brand for sports fans.<br>     Off Season will debut a line of unisex outerwear for five NFL teams: the San Francisco 49ers, Detroit Lions, Buffalo Bills, Philadelphia Eagles and the defending Super Bowl champion Kansas City Chiefs. The new line will have official use of player names and numbers through a license from the NFLPA.<br>     The rollout takes advantage of the buzz generated by Juszczyk, an entrepreneur and wife of 49ers player Kyle Juszczyk whose profile exploded in 2023 after music superstar Taylor Swift asked the designer to make a custom Chiefs jacket in support of her boyfriend Travis Kelce.  <br>   The Off Season move is the latest step taken by Fanatics to move beyond traditional fan gear. The all-encompassing apparel company has been rolling out &ldquo;Hype Drops,&rdquo; recruiting stars from the world of entertainment and fashion to create premium sportswear. In December, Fanatics <a  href="https://www.sportico.com/business/commerce/2024/todd-snyder-nfl-fanatics-hype-drop-1234820125/"  data-type="link"  data-id="https://www.sportico.com/business/commerce/2024/todd-snyder-nfl-fanatics-hype-drop-1234820125/"  target="_blank"  rel="noreferrer noopener"  >linked up</a> with New York-based designer Todd Snyder to create luxury varsity jackets, cashmere sweaters and fleeces for five NFL teams. The company has had similar launches with country singer Darius Rucker, rap star Travis Scott and FOX Sports reporter Erin Andrews.   <div class="admz" id="adm-inline-article-ad-1">                     <div class="adma boomerang" data-device="Desktop" data-width="300">                  <div style="min-width:300px;min-height:275px;"     class="pmc-adm-boomerang-pub-div ad-text"   data-priority="10" >    <div id="gpt-sprt-dsk-tab-midarticle-uid0"      class="adw-300 adh-250" data-is-adhesion-ad="">         <script type="application/javascript">

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