By <a class="c-link lrv-a-unstyle-link" href="https://www.sportico.com/author/jacob-feldman/" > Jacob Feldman</a> <br>Sports Business Reporter<br> Experiential entertainment company <a href="https://www.sportico.com/t/cosm/" id="auto-tag_cosm_1" data-tag="cosm" >Cosm</a> announced Friday that its fourth “shared reality” sports viewing center will open in downtown Detroit. While the construction timeline has not been finalized, the company is aiming to debut the venue in 2026.<br> Cosm currently has locations in Dallas and Los Angeles, with a third in Atlanta on the way. Each spot features massive, curved screens that create immersive spectator opportunities, mixing movie theater and sports bar elements. The NFL, NBA, UFC and a number of media organizations have signed deals to broadcast their live content on the innovative screens. Hollywood Park’s 150-foot screen hosted multiple sold out World Series events. <br> Cosm Detroit will open as part of a revitalization effort spurred by real estate firm Bedrock, which was founded by Cleveland Cavaliers owner <a href="https://www.sportico.com/t/dan-gilbert/" id="auto-tag_dan-gilbert_1" data-tag="dan-gilbert" >Dan Gilbert</a>, who also participated in Cosm’s most recent funding <a rel="noreferrer noopener" data-id="1234791679" target="_blank" data-type="post" href="https://www.sportico.com/business/finance/2024/cosm-raise-marc-lasry-dan-gilbert-1234791679/">round</a>. In April, the area hosted NFL Draft celebrations that drew nearly 800,000 fans over three days. <div class="admz" id="adm-inline-article-ad-1"> <div class="adma boomerang" data-device="Desktop" data-width="300"> <div style="" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-sprt-dsk-tab-midarticle-uid0" class="adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript">
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