Coffey Talk: Scrum’s Michael Proman on Sports Tech VC – Sportico

                        By  <a class="c-link  lrv-a-unstyle-link" href="https://www.sportico.com/author/brendan-coffey/"             >   Brendan Coffey</a>                      <br>Sports Finance Reporter<br>     On the new episode of <em>Coffey Talk</em>, venture capitalist Michael Proman goes in-depth about what his $120 million <a  href="https://www.sportico.com/t/sports-tech/"  id="auto-tag_sports-tech_1"  data-tag="sports-tech"  >sports tech</a> fund looks for in an investment.<br>   &ldquo;Sports technology is massive, and it&#8217;s constantly reinventing itself,&rdquo; Proman told <em>Sportico&rsquo;s</em> Brendan Coffey. &ldquo;We say to ourselves, at a bare minimum, is this an opportunity that can get to $100 million revenue. Is there a 10x potential on an exit?&rdquo;<br>     An executive who founded and sold his own financial services startup and worked in global development for the NBA and sports-focused marketing at Coca-Cola before joining Scrum ventures in 2018, Proman leans on his background as head of the firm&rsquo;s sports-focused efforts he helped launched in 2023.  <br>  While sports tech naturally has applications in the pros, Proman says his fund looks for a path for portfolio companies to grow outside of sports and have an impact on the broader tech and consumer markets. &ldquo;When you can get outside of a core customer base of teams, leagues and properties, you actually have real meaningful revenue opportunities associated with that.&rdquo;   <div class="admz" id="adm-inline-article-ad-1">                     <div class="adma boomerang" data-device="Desktop" data-width="300">                  <div style="min-width:300px;min-height:275px;"     class="pmc-adm-boomerang-pub-div ad-text"   data-priority="10" >    <div id="gpt-sprt-dsk-tab-midarticle-uid0"      class="adw-300 adh-250" data-is-adhesion-ad="">         <script type="application/javascript">

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