The music video for “I Luv It” is directed by Nicolás Méndez
Not only does she sound different but also looks different. We are talking about Camilla Cabello as she dropped new music.
The singer released her new single titled “I Luv It” featuring Playboi Carti. Camilla dropped the music video and we can assure you that the hit songstress doesn’t look anything like you’ve seen her before.
The song is finally here after weeks of Camilla teasing the single, uploading snippets of the track on social media. The track is executive-produced by El Guincho and is co-produced by Jasper Harris. It features a prominent sample mined from Gucci Mane’s 2009 single “Lemonade”.
The music video for “I Luv It” is directed by Nicolás Méndez. In the video teased, she can be seen drinking what looks like beer from a gas nozzle, clinging to a tall palm tree as a fireman cuts it down, and sitting in a hospital waiting room with an arrow stuck in her chest.
Cabello is currently gearing up for the release of her fourth album C, XOXO. Her last album Familia released in 2022, which featured the singles “Don’t Go Yet” and “Bam Bam” as well as guest appearances from Willow and Ed Sheeran.
Watch the music video for “I Luv It” here:
On the newly released single and the inspiration behind it, Camilla said, “Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them. Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”
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