A New Playbook: Why College Sports Must Pioneer Its Own Future – Sportico

                        By  <a class="c-link  lrv-a-unstyle-link" href="https://www.sportico.com/author/sportico-sponsored-content/"             >   Sportico Sponsored Content</a>                      <br>    <em>By Wes French, General Manager of <a  href="https://www.sportico.com/t/teamworks/"  id="auto-tag_teamworks_1"  data-tag="teamworks"  >Teamworks</a> Personnel</em><br><br>As a former high school football coach and lifelong college sports fan, I&rsquo;ve watched collegiate athletics transform in recent years with mixed emotions. I&rsquo;m happy to see student-athletes finally benefiting financially from their talents. I also recognize how these changes have fundamentally reshaped the game&mdash;for better and worse.<br>    At <a  href="https://teamworks.com/?utm_campaign=5533606-TW-Personnel&utm_source=Sportico&utm_medium=paid&utm_content=article"  rel="nofollow"  target="_blank"  >Teamworks</a>, a sports technology company helping athletic departments and conferences navigate this new era, I&rsquo;ve witnessed firsthand the upheaval caused by NIL, the House settlement, and looming cap management policies. Schools, conferences, and collectives are scrambling to adapt, hiring new staff, and implementing processes to manage a rapidly evolving landscape.  <br>  My 13 years in technology have taught me that decisions made early in a transformative era determine the trajectory of an entire industry. Consider the NFL&rsquo;s rise in the 1970s: landmark television deals, league mergers, and superstar athletes pushed the league to unprecedented heights. But it didn&rsquo;t happen by following other leagues&mdash;it happened because the NFL forged its own path. Their decades-long evolution into a juggernaut required experimentation, innovation, and leadership that embraced the league&rsquo;s unique challenges.   <div class="admz" id="adm-inline-article-ad-1">                     <div class="adma boomerang" data-device="Desktop" data-width="300">                  <div style="min-width:300px;min-height:275px;"     class="pmc-adm-boomerang-pub-div ad-text"   data-priority="10" >    <div id="gpt-sprt-dsk-tab-midarticle-uid0"      class="adw-300 adh-250" data-is-adhesion-ad="">         <script type="application/javascript">

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