January 14, 2025

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Under the terms of the management buyout, a new entity, OB Global Holdings LLC, will acquire OpenBet and IMG Arena for approximately $450 million, financed through a combination of cash and debt. Endeavor said that during the sign-to-close period — and after closing — it will continue to market IMG Arena “for sale to a third-party purchaser.”
Levin said in a statement, “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent and solid foundation we already have in place following a strong period of business growth.”
Today, OpenBet powers betting and gaming entertainment for more than 200 operators worldwide. Following close of the transaction, Levin will continue to lead the business as CEO. The management buyout is subject to customary closing conditions, including approvals required by applicable gaming regulatory authorities. Oakvale Capital LLP and the Raine Group acted as financial advisers to Endeavor.
Meanwhile, last month TKO Group — the holding company of WWE and UFC that is majority-owned by UFC — announced an agreement with Endeavor to acquire PBR, On Location and IMG’s sports marketing business in an all-stock transaction valued at $3.25 billion. In addition, Endeavor said it initiated a “review and potential sale” of certain events in its IMG portfolio, including the Miami Open and Madrid Open tennis tournaments and Frieze, which produces exhibitions for modern and contemporary art.

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