Chelsea beat Manchester City to win the Women's League Cup final on Saturday
Global revenue generated by elite women's sports is predicted to exceed £1.8bn in 2025, with finance experts Deloitte stating the "commercial appeal of women's sports and its athletes has never been higher".
Last year's revenue surpassed £1bn for the first time and the latest Deloitte report is predicting at least £1.88bn in matchday, broadcast and commercial revenue in 2025.
Basketball (44%) is forecast to overtake football (35%) as the highest revenue-generating sport.
Commercial income, which includes sponsorships, partnerships, merchandising sales and pre-season tour income, is expected to represent the largest share of revenue across women's sports (54%), with broadcast revenues contributing 25% and matchday revenues providing the remaining 21%.
Jennifer Haskel, knowledge and insight lead in the Deloitte Sports Business Group, said: "The growth of women's sport has continued to exceed expectations as various competitions, leagues, clubs and athletes generate significant returns, despite limited resources.
"Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry."
Haskel highlighted the importance of major tournaments, like the 2025 Women's Rugby World Cup, which will be held in the UK and has already sold a record number of tickets, and Women's Euro 2025, in driving the revenue increases.
She added: "Major events are increasing visibility and participation across many sports and geographies, but deliberate actions need to be taken after these big moments to drive domestic success for leagues and clubs.
"It is no longer enough to just host an event – organisers must be bold and think of new ways to engage fans and drive participation even after the champion is crowned.
"The commercial appeal of women's sports and its athletes has never been higher, as the sector continues to shine on the global stage.
"Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come. It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry."
Get the latest WSL news on our dedicated page
Messi left out of Argentina's next World Cup qualifiers
'The party's not over yet' – inside Newcastle's celebrations
'Nervous McIlroy's Players win sets him up perfectly for Masters tilt'
Stacey Dooley explores Britain’s shoplifting epidemic
Uncovering the dark side of football hooliganism
Preview an upcoming epic crime saga starring Sean Bean
Wind your way through the twisty history of noodles
'The party's not over yet' – inside Newcastle's celebrations
'Nervous McIlroy's Players win sets him up perfectly for Masters tilt'
I was close to dying in car crash – Antonio
Second Serve: Your new weekly tennis briefing
Getting through groundhog day – how Draper became Masters champion
Howe turns up 'drenched' to news conference after cup win. Video
Intensity, team photos & fatherly advice: Inside Howe's Newcastle
Five talking points from final round of Six Nations
Cowan-Dickie's tap tackle in Six Nations final week's best moments. Video
Why has derby tide turned for Rodgers and Celtic?
'Copybook victory as Norris and McLaren come through chaos unscathed'
'I have not seen that complete an England performance for years'
'French rugby's Belle Epoque is only just beginning'
Ruthless France beat Scotland to win Six Nations title. Video
Has Tuchel's first squad revealed England's short-term strategy?
Hampson on paralysing injury, helping others and England pride, 20 years on
Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
