10.38am 14th March 2025 - <a href="https://golfbusinessnews.com/news/new-products/">New Products</a> <br>Premium Japanese equipment brand <a href="http://us.dunlopsports.com/XXIO">XXIO</a> has launched a new range of super lightweight clubs aimed at golfers with slower swing speeds that will help them to achieve more distance and better control.<br>The all-new <strong>XXIO Prime </strong>range, which is at retail from March 28, seamlessly blends elegance with the latest premium technologies for powerful performance, providing easier to swing clubs with better distance, control, and speed performance in an ultra-lightweight design.<br>“The design elements for this generation of Prime are our best ever with an expanded sweet spot in the woods to help with distance gains, and upgrades in the Irons that should excite a wide variety of players, especially those that are struggling to maintain speed in their golf swing,” said Shoya Yata, XXIO’s Europe Business Operation Officer. “At XXIO we are 100% committed to the needs of all golfers. If you want more power without the extra effort, but desire to maintain control throughout the set, Prime is what you’re looking for.”<br>To improve distance and directional stability, XXIO Prime Woods feature an optimised face bulge design, and a new precision milling pattern applied to the toe and heel ensuring an optimal effect no matter where the ball is struck. Additionally, XXIO Prime Woods incorporate a new draw-biased design that reduces any distance loss caused by off-centre strikes.<br><br><br>For XXIO Prime Irons, their 4-piece construction allows for a higher launch and further distance thanks to its thinner, titanium face. This generation features a 50g tungsten-nickel weight positioned further to the bottom of the sole, creating the lower centre of gravity and providing excellent stability and higher trajectory.<br><strong><span style="text-decoration: underline;">Additional Features & Benefits</span></strong><br><strong>BiFlex Face:</strong> Works like a strong frame around our highly flexible face, strategically reinforcing precise locations to optimize ball speed across the face and further expand the high COR area.<br><strong>ActivWing:</strong> Uses aerodynamic forces to help achieve more consistent clubhead delivery at impact, which leads to better downrange performance and distance consistency.<br><strong>Cannon Sole</strong> (Fairways & Hybrids): The CG is positioned low for optimal launch and distance. Cannon Sole’s unique shape allows engineers to place mass where needed without impeding upon clubface flexibility.<br><strong>SP-1300 Shaft:</strong> Premium SP-1300 shafts are constructed to increase swing speed, with its carbon fibre build, with an advanced NANOALLOY resin matrix, for a cutting-edge combination of strength and flexibility.<br><strong>RRPs:</strong> XXIO Prime Driver: £949; XXIO Prime Fairway Woods: £629; XXIO Prime Hybrids: £439<br />XXIO; Prime Irons: (7-PW) £1,279, Single Iron: £320.<br><strong>For more information, visit <a href="http://us.dunlopsports.com/XXIO">us.dunlopsports.com/XXIO</a></strong><br>St Andrews Links Trust is to stage a series disability golf coaching sessions at its golf academy in March and April as part of Scottish Golf’s new Community Disability Hub Programme. <br>Simulator technology company PLATFORM Golf has signed internationally renowned instructor Claude Harmon III as its newest global ambassador.<br>A 'Who’s Who' of international golf destinations will meet face-to-face with the world’s best golf tour operators this autumn as the second edition of Elevate Golf returns to St Andrews.<br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/new-products/xxio-launches-all-new-prime-range-of-clubs/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/new-products/xxio-launches-all-new-prime-range-of-clubs/&title=XXIO+launches+all-new+Prime+range+of+clubs&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. 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