January 22, 2025

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“If there was a path where we could actually make the economics work for both us and the league, we certainly would explore,” Sarandos said.

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Queried specifically on a possible deal with the UFC — about the only major rights opportunity coming on the market in the next few years — he declined to comment.
His thoughts on live sports are not necessarily new but today he flexed a bit about what Netflix can do for leagues, waxing enthusiastic about views and engagement for the two NFL games — “We’re really thrilled with the viewing. We’re thrilled with everything about it” — and lauding WWE success on the streamer.
Wrestling, on its first week on Netflix, drew about 5 million views, he said, which is about two times the audience that Monday Night Raw was getting on linear television. “We hope to build the audience for the league. We also saw that in non-live viewing, so in the day after the live event, our viewing grew by 25%, mostly outside of U.S. time zones. So, this is new viewing in U.K. and Canada, Mexico, Australia, Brazil is a particularly big market.”
“Just, you know, not to be overly repetitive, but we’re going to be mindful of the bottom line and it’s really important that those economics do work. And the big league sports, full league, full season economics, are very hard to make work.”
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