LIV Golf, Fox Sports Ink Multiyear Media Rights Pact – Sportico

                        By  <a class="c-link  lrv-a-unstyle-link" href="https://www.sportico.com/author/anthony-crupi/"             >   Anthony Crupi</a>                       <br>Sports Media Reporter<br>   On the heels of naming Greg Norman&rsquo;s <a  rel="noreferrer noopener"  target="_blank"  href="https://www.sportico.com/leagues/golf/2025/liv-golf-ceo-scott-oneil-ex-76ers-devils-1234823993/"  >successor at CEO</a>, <a  href="https://www.sportico.com/t/liv-golf/"  id="auto-tag_liv-golf_1"  data-tag="liv-golf"  >LIV Golf</a> on Thursday announced that it has finalized its long-gestating rights deal with <a  href="https://www.sportico.com/t/fox-sports/"  id="auto-tag_fox-sports_1"  data-tag="fox-sports"  >Fox Sports</a>, a multiyear pact that marks the media company&rsquo;s return to the links after it opted out of its USGA contract in 2020.<br>  Under the terms of the deal, the majority of the Saudi-backed league&rsquo;s three-day tournaments will be carried by Fox and its primary cable sibling, FS1. The agreement was formalized as LIV Golf prepares for its 2025 campaign, which tees off in Riyadh, Saudi Arabia, on Feb. 6. <br>  The Fox partnership arrives after the conclusion of LIV&rsquo;s short-lived pact with the CW, which did not exercise its third-year option after signing on with the startup league in 2023. TV ratings during the CW era were <a  href="https://www.sportico.com/business/media/2023/liv-golf-cw-ratings-1234711209/"  >underwhelming</a>; in September, the broadcast of <a  href="https://www.sportico.com/t/jon-rahm/"  id="auto-tag_jon-rahm_1"  data-tag="jon-rahm"  >Jon Rahm</a>&rsquo;s championship round&mdash;which aired opposite CBS and Fox&rsquo;s NFL coverage&mdash;averaged just 89,000 viewers.     <div class="admz" id="adm-inline-article-ad-1">                     <div class="adma boomerang" data-device="Desktop" data-width="300">                  <div style="min-width:300px;min-height:275px;"     class="pmc-adm-boomerang-pub-div ad-text"   data-priority="10" >    <div id="gpt-sprt-dsk-tab-midarticle-uid0"      class="adw-300 adh-250" data-is-adhesion-ad="">         <script type="application/javascript">

        blogherads.adq.push(function () {
                            blogherads
                .defineSlot( 'medrec', 'gpt-sprt-dsk-tab-midarticle-uid0' )
                            .setTargeting( 'pos', ["mid-article","btf","mid","mid-articleX"] )

.setTargeting( ‘viewable’, ‘yes’ )
.setSubAdUnitPath(“ros/mid-article”)
.addSize([[300,250],[620,366]])
.setClsOptimization(“minsize”)
;
});