1.45pm 14th January 2025 - <a href="https://golfbusinessnews.com/news/corporate/">Corporate</a> <br><a href="https://www.ashworth-golf.com">Ashworth Golf Company</a>, a leading brand in golf apparel, has announced the return of its founder, John Ashworth, as Creative Director. <br>Ashworth returns to the company he set up in 1987 following a 28-year absence, with the 64-year-old Californian stepping away from the business in 1997 to pursue other interests rooted in his passion for golf and community.<br>A graduate in with a degree in agronomy, Ashworth’s journey into the golf industry began when he caddied for his childhood friend, Mark Wiebe, on the PGA Tour in 1984. This experience exposed him to the world of professional golf and, more importantly, it revealed the glaring gap in stylish, functional golf apparel.<br>In 1987, Ashworth founded his eponymous brand, setting out to bring a more modern, casual look to the course. With a focus on clean, laid-back style and athletic performance, Ashworth’s designs quickly gained popularity among top PGA Tour players, including Fred Couples and Ernie Els. Couples’ iconic 1992 Masters victory, sporting Ashworth apparel, solidified the brand’s position as a leader in golf attire.<br>Ashworth’s style became synonymous with a new era in golf fashion, blending California cool with athletic functionality. <br>“I always had a feeling that at some point, when the timing was right, I’d be back, and now here we go,” said Ashworth. “We’ll continue to innovate, push the boundaries and create great clothing for the golf community. I’m looking forward to sharing my experience and passion with a new generation of golfers.” <br><strong><a href="https://www.ashworth-golf.com">Ashworth</a> will be showcasing its latest golf apparel and accessory collection at the PGA Show on Stand 6473</strong>.<br>A delegation from a group of leading golf clubs and hotels in the Scottish Highlands is heading out to the PGA Show next week to showcase all that the region has to offer.<br>Shot Scope has enhanced its laser rangefinder offering with the launch of PRO X, which feature's the brand's latest technology and an array of customisation options.<br>Lister Wilder has reached an agreement with Novokraft AG to become the new exclusive UK importer for airter – the world's only continuous and homogenously operating pneumatic soil aerator. <br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/corporate/ashworth-founder-returns-to-brand-as-creative-director/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/corporate/ashworth-founder-returns-to-brand-as-creative-director/&title=Ashworth+founder+returns+to+brand+as+creative+director&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.<br><a style="font-weight: 600;" href="https://eepurl.com/bpOC9">Click here to sign up</a> for our free twice weekly golf industry news summary<br>View the <a class="gbn-latest-email" href="https://golfbusinessnews.com/weekly-emails/todays-top-stories-from-gbn-8/">latest newsletter</a> here<br>5/7 High Street<br>Dorchester-on-Thames<br>Oxfordshire OX10 7HH<br>United Kingdom<br><a href="mailto:publisher@golfbusinessnews.com">publisher@golfbusinessnews.com</a><br>© 1999-2025 <a href="https://golfbusinessnews.com">e.GolfBusiness.com Limited</a> | All Rights Reserved. | <a href="/privacy-policy/">GBN Privacy Policy</a> <br><br><a href="https://news.google.com/rss/articles/CBMioAFBVV95cUxOUU9EdUxHSEhuNEZLTG1GOWwzdjNIT2ZLeF8waFBXM0tibkU4V2liRzNxQm5Qa01oU1hsNFh3Z0FMUW9zbExxejdYMjQwdm5ZZk9VODhBVDFOamFLR1RNdnAtdU8zMUs2VHBtZ1pjRFhfazBZU1lLUlNCNXBNNXZYdHNMWnVzR1ZjWDltdWRyaWYtZXhZZ21sVjF0ZFI1UW1T?oc=5">source</a>
