BROOKFIELD — Third-generation family shoe business Stan’s Bootery Inc. has changed its name to Midwest Shoe Merchants as the company continues to grow and change. In addition, the three brick-and-mortar locations of Stan’s Fit For Your Feet have also undergone a name change to become Stan’s Shoes.
“Our corporate name change is just a natural reflection of the expansion of our business,” said Megan Sajdak Holtan, marketing director for Midwest Shoe Merchants. “When our grandfather, Stan Sajdak, opened Stan’s Bootery on 27th Street in 1950, he never could have imagined what his son Jim and Jim’s wife, Susan, and now grandchildren Andy, David, Ben, and I, in partnership with our parents would grow his business into today. Our new corporate name, Midwest Shoe Merchants, reflects our ownership group’s growth of multiple retail shoe concepts and desire for further growth.”
There are three Stan’s Shoes stores (formerly Stan’s Fit For Your Feet) with locations in Brookfield, Glendale, and Greenfield; Waxberg’s Walk Shoppe in Niles, Ill.; Goodmiles Running Company with locations in Brookfield and Greenfield; and The VIONIC Store in Brookfield. The company also has national online e-commerce businesses — stansshoes.com and goodmilesrunning.com.
Midwest Shoe Merchants has internal buyers who source quality footwear from around the world and curate a broad selection of comfortable, on-trend styles while offering personalized, high-touch, sit-and-fit experiences to serve a diverse clientele.
Stan’s Shoes brick-and-mortar locations will roll out design and store updates in 2025 as the brand continues to evolve. Midwest Shoe Merchants employs over 100 people. For more information, visit stansshoes.com.
Success! An email has been sent to with a link to confirm list signup.
Error! There was an error processing your request.
10 things to know this week from the WOW counties (Waukesha, Ozaukee and Washington) sent on Sundays
Get the latest Waukesha County news delivered every day so you don’t miss out on updates.
Have Waukesha County breaking news alerts sent to your inbox as they happen!
At 5:01 a.m. on Thursday, a man was reportedly playing with himself in the Waukesha Metro Transit Center, 212 E. St. Paul Ave., and … Read moreWaukesha police blotter: Jan. 7-9, 2024
Your browser is out of date and potentially vulnerable to security risks.
We recommend switching to one of the following browsers: