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Building on the success of years one and two at Cannes Lions, SPORT BEACH will return as the official LIONS Sport Partner of the Cannes Lions International Festival of Creativity 2025
Announced last night at CES in Las Vegas, SPORT BEACH will launch “Clubhouses” throughout 2025 that leverage sport as the door opener to build quality relationships between athletes and marketers
The SPORT BEACH 2025 roster reveals a star-studded lineup of new and returning athletes
NEW YORK and LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the return and expansion of SPORT BEACH, the premiere destination for sport at the Cannes Lions International Festival of Creativity (Cannes Lions). At its core, SPORT BEACH leverages sport as a door opener into the conversations driving the business landscape – community, culture, globalization, fandom and more.
As the pre-eminent home for sport at Cannes Lions, SPORT BEACH will once again activate at Plage du Festival – this time as the official LIONS Sport Partner for 2025.
From redefining brand-building with athletes as creators to breaking barriers with bold strategies to captivate diverse audiences, this year’s programming will inspire meaningful conversations surrounding every facet of sport. In returning for its third year, SPORT BEACH will also welcome a new roster of the world’s best athletes.
“SPORT BEACH serves as the destination where athletes, brands, and marketers come to make deals and engage in conversations that matter,” shared Beth Sidhu, Stagwell’s Chief Brand and Communications Officer. “In 2025 we’ll build on the momentum from our first two years to deliver an unmatched experience for brands and athletes alike.”
Simon Cook, CEO, LIONS, added: “Stagwell’s SPORT BEACH has become a hub for bringing together brands, platforms, and athletes to explore the evolving trends shaping the business and culture of sports. We’re excited to welcome them as our official LIONS Sport Partner in 2025. This partnership has redefined the sports community at the Festival, providing insights, connections, and tools to harness creativity as a driver of business growth in this rapidly expanding sector.”
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to [email protected] to get involved.
Introducing SPORT BEACH Clubhouses
Leading up to Cannes Lions 2025, SPORT BEACH will emerge across major industry and sporting events throughout the year in the form of SPORT BEACH Clubhouses. The Clubhouses will redefine how brands, athletes, and fans engage while serving as a platform to foster meaningful conversations around future partnerships and collaborations.
Stagwell will host Clubhouses at the World Economic Forum in Davos, Super Bowl LIX in New Orleans, South by Southwest in Austin, and more moments to be announced. At each Clubhouse, a highly curated audience of senior decision makers will join the world’s best athletes, delivering a differentiated experience for all.
SPORT BEACH 2025 Programming
2025 Athlete Partners
2025 Program Hosts
Program hosts support the growth and evolution of SPORT BEACH, serving as collaborators and moderators who connect brands and athletes while shaping pivotal conversations in sports and marketing.
2025 Brand Partners
Learn about Cannes Lions:
LIONS, the Home of Creativity, is the destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. The annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work. For more information about how to get involved at Cannes Lions, please reach out to [email protected].
Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
[email protected]
SOURCE Stagwell Inc.
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