9.59am 10th July 2024 - <a href="https://golfbusinessnews.com/news/retail-new-products-news/">Retail</a> <br><a href="https://www.callawayapparel.com">Callaway Apparel</a> has revealed the company’s most comprehensive line of men’s golf clothing ever with the launch of Spring/Summer 25.<br>Headlining the season are product capsules featuring Fashion Polos, Shorts, Pullovers and Trousers, themed around enjoying ‘a day on the golf course’, and carefully curated into three beautiful fashion and essential style ‘product drops’; First Light Fairways, Under Par Radiance and Twilight Haze Links.<br>In the first delivery, First Light Fairways recreates the dawn sky with arctic blue sea shade and soft pastel foam green, which are grounded by peacoat navy and bright white.<br>In the second delivery, Under Par Radiance, focuses on neptune green with slight accents of electric coral, grounded by black and white, evoking a bold and graphic story.<br>In the third delivery, Twilight Haze Links uses strawberry pink and galaxy blue as the main fashion colours. The fashion colours evoke the beauty of twilight skies at the end of the day.<br>Prints and patterns are combined with playful conversational prints in different scales in a refined Callaway style. Geometrics and textures also feature, aimed at those who prefer a more subtle outfit but still offering contemporary and modern flair.<br>Exceptional detailing in the fashion pieces include Callaway Apparel’s trademark ‘Chev’ notch in all polo hems, indestructible alloy-coated buttons which don’t break and are individually dyed to match the base colour of the shirt, and a cooling neck tape.<br>Premium fashion shirts are created from high-gauge special textiles that are made of recycled poly/elastane blends. They keep a golfer cool, have UV protection, retain their colour and shape, have 8-way stretch, and are non-wrinkle. All collars have a stiffer tailored effect and keep their shape. <br>Commenting on the launch, Helen Willsmer, Brand Director at Callaway Apparel, said: “Spring Summer 25 really underlines our core values. It’s about authenticity, it’s about performance and we have also heavily invested in fabrics, innovation and technology. Callaway is known to be a performance brand and we are totally committed to giving our retail partners the very best products we can.” <br><strong>KEY TECHNOLOGIES IN SS25</strong><br><strong>Swing Tech</strong><br />Featuring across the collection, Swing Tech fuses athletic performance with a classic fit, and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximise your range of motion on every swing.<br><strong>Opti Dry</strong><br />This is a fast-drying Polyamide based fibre technology that offers the wearer the benefit of exceptional moisture management to keep you dry and light during activity in warm conditions. It transfers moisture away from the body so you remain comfortable and ready for your best game ever.<br> <strong>ECO</strong><br />You’d expect Callaway Apparel to be leaders in sustainability and responsibility. Products that feature our Eco moniker are constructed using sustainable and wearable performance fabric, made with various recycled plastic waste. For all new products, Callaway Apparel make the commitment they are constructed using recycled polyester yarns which are, at a minimum, 30% recycled poly for tops and 25% for bottoms.<br><em><strong>Sales Contact</strong>: UK & Ireland Regional Sales Manager,<strong> </strong>Stuart Neillie, T: 07984 416331, </em><br /><em>e: <a class="" href="mailto:stuart.neillie@pery.com">stuart.neillie@pery.com</a></em><br>The agreement will see Toptracer deliver innovations in unique ways in order for fans to engage with the sport both on-site at championships and when they participate at golf facilities using Toptracer technology<br>On Tuesday 10 September, all golfers, those who are in the golf business or anyone who benefits from the game is encouraged to thank greenkeepers and other turf technicians for their hard work and dedication to creating the playing surfaces enjoyed by millions around the globe.<br>The golf club accounts outsourcing company have reached a milestone with their technology partner, Datamolino in processing over 10,000 documents per month.<br><a href="https://twitter.com/home?status=https://golfbusinessnews.com/news/retail-new-products-news/callaway-apparel-launches-ss25-collection/" rel="noopener" data-via="eGolfBusiness" data-hashtags="GolfBusinessNews">Share on Twitter</a> <br><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://golfbusinessnews.com/news/retail-new-products-news/callaway-apparel-launches-ss25-collection/&title=Callaway+Apparel+launches+SS25+collection&source=GolfBusinessNews.com" rel="noopener">Share on LinkedIn</a><br>GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.<br>We cover the full range of topics both on and off the course. 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