CNBC Ramps Up Sports-Business Coverage – Variety

<br>                                By  <a class="c-link  lrv-a-unstyle-link" href="https://variety.com/author/brian-steinberg/"             >   Brian Steinberg</a>                             <br>Senior TV Editor<br>    <a  href="https://variety.com/t/cnbc/"  id="auto-tag_cnbc"  data-tag="cnbc"  >CNBC</a> is tweaking its game.<br>     The <a  href="https://variety.com/t/nbcuniversal/"  id="auto-tag_nbcuniversal"  data-tag="nbcuniversal"  >NBCUniversal</a>-backed business-news outlet said on Tuesday it intends to grow its coverage of the sports industry with the launch of a new vertical called &#8220;CNBC Sport.&#8221; The company has hired Michael Ozanian, a Forbes journalist known for rankings of the most valuable sports leagues and teams, as a senior sports reporter who will examine valuations of sports franchises and how they are affected by news and developments.<br>   Various CNBC reporters will add beats tied to the topic,and focusing on the intersection between business and sports. CNBC journalists Alex Sherman, Contessa Brewer, Scott Wapner and Jessica Golden will contribute to the endeavor, while others will contribute reports on individual sports, such as Sara Eisen on Formula 1 and Dominic Chu on golf.      <div class="admz" id="adm-inline-article-ad-1">                     <div class="adma boomerang" data-device="Desktop" data-width="300">                  <div style="min-width:50px;min-height:75px;"   class="pmc-adm-boomerang-pub-div ad-text"   data-priority="10" >    <div id="gpt-variety-article-mid-article-uid0"      class="adw-300 adh-250" data-is-adhesion-ad="">         <script type="application/javascript">
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