While 4 in 10 adults approve of small businesses expressing an opinion about political issues, only about a quarter approve of celebrities, professional athletes, or large companies speaking out on political issues.
December 26, 2024
Many are feeling the need to limit their news consumption, especially political news. Sixty-five percent of adults have felt the need to limit their media consumption about the government and politics due to information overload, fatigue, or similar reasons and half feel the same for overseas conflicts. Around four in ten adults feel the same way about news on the economy and climate change.
The urge to take a step back from the news is shared by people in both parties. Democrats are slightly more likely than Republicans to say they feel the need to limit their media consumption on government and politics (72% vs 59%). Republicans are slightly more likely than Democrats to feel the need to avoid news about climate change (48% vs 37%).
People are not eager for politics to mix with their entertainment or commerce experiences. Forty-three percent of adults approve of small businesses speaking out on political issues and 20% disapprove. But, only a quarter approve of celebrities, professional athletes, or large companies speaking out while 4 in 10 disapprove.
Democrats are more likely than Republicans to approve of celebrities, professional athletes, and large companies speaking out about politics. Small businesses speaking out on political issues is viewed similarly by Democrats and Republicans.
The nationwide poll was conducted December 5-9, 2024 using the AmeriSpeak® Panel, the probability-based panel of NORC at the University of Chicago. Online and telephone interviews using landlines and cell phones were conducted with 1,251 adults. The overall margin of sampling error is +/- 3.7 percentage points.
