On this week’s Sports Media Podcast, EA Sports GM and SVP/Publishing Andrea Hopelain breaks down how the giant video game publisher is working with the NFL, NBC and Genius Sports on a special Madden NFL-themed alt-cast for Saturday’s Chiefs-Texans matchup. The project is about more than just bringing video game elements from Madden into a TV broadcast.
“We are in a really exciting moment in time where what everybody has known us for over the last many years, building arguably the best sports simulation video games on the planet, that is true, including our beloved Madden,” said Hopelain, a 2024 SBJ Game Changer. “But we’re really beginning to shift from an ambition to build the world’s leading simulation sports video games into a leading sports and entertainment brand. And that’s really important, because it is 100% still focused on building the best and most immersive simulation and beyond video games. But more importantly, it allows us to start to lean into new opportunity spaces that are really big growth drivers for the next generation of fans and allow us to reach younger audiences, new audiences, and expand our IP and our brand like Madden into new spaces.”
Breaking down influence in sports; a new power player at A-B and a new CMO at MLB.
Shareable URL copied to clipboard!
https://www.sportsbusinessjournal.com/Articles/2024/12/20/sports-media-pod-andrea-hopelain
Sorry, something went wrong with the copy but here is the link for you.
https://www.sportsbusinessjournal.com/Articles/2024/12/20/sports-media-pod-andrea-hopelain
Register for a free SBJ account to unlock one extra article per month.
© 2024 Leaders Group. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ daily content will give you the comprehensive view of sports business with:
