The stage at the Hard Rock Hotel in New York hosted some of the most forward-thinking tech minds advancing the sports industry as the third annual Sports Business Awards: Tech were presented on March 4.
Nine awards were presented, including a double win for Lap of Legends, which took home the Best in AI honor as well as Sports Technology of the Year.
The awards event capped off a six-month process that began with a nomination window and moved through multiple rounds of in-house judging before landing with award-specific committees of external judges to ultimately select the winners.
Also recognized at the awards event were representatives from SBJ’s 10 Most Innovative Sports Tech Companies.
Winner: Lap of Legends
Pictured: Kerry Scalora, Matt Davis and Leah Saccoccio of Anheuser-Busch InBev, and Elisa Tanganelli of FCB New York
Winner: NFL and AWS: Digital Athlete
Pictured: Ashley Pajer of the NFL, and Julie Souza of AWS (at the lectern)
Winner: SailGP: LiveLineFX
Pictured: Stuart Lieberman, Melissa Lawton and Ben Johnson of SailGP
Winner: StatusPro: NFL Pro Era
Pictured: Andrew Hawkins and Troy Jones of StatusPRO
Winner: Wicket
Pictured: Jeff Josephson and Glenn Borgmann of Wicket
Winner: Learfield x OneTeam Partners x EA Sports — EA Sports College Football 25 game’s NIL deal deployment
Pictured: Will Alexander II of EA Sports; Wesley Richard and Cory Moss of Learfield; and Aaron Solender of OneTeam Partners
Winner: Ami Kumar, Senior Vice President of Engineering, GameChanger
Winner: George Hanna, Chief Technology and Digital Officer, LA Clippers and Intuit Dome
Winner: Lap of Legends
Pictured: Matt Davis of Anheuser-Busch InBev; Elisa Tanganelli of FCB New York and Leah Saccoccio and Kerry Scalora of Anheuser-Busch InBev
