THE ATHLETIC’s Richard Deitsch has a bold prediction for the sports media world in 2025, which is that Fox Sports’ Tom Brady will “walk away from broadcasting before the start of the 2025 NFL season.” Deitsch acknowledges the “safer prediction” would be that Brady “walks away from his Fox deal after three or four years.” But he predicts that Brady “gets deeper involved” with the Raiders in the offseason and “decides to go all in with NFL ownership and his production company by the start of the next NFL season” (THE ATHLETIC, 12/31).
The HOLLYWOOD REPORTER’s Alex Weprin predicts when the NBA’s blockbuster new TV deals kick in next fall, they will “fundamentally reshape the TV landscape.” Hundreds of hours of broadcast TV on NBC and ABC that are currently occupied by entertainment programming will “shift toward NBA games and ancillary shows like Inside the NBA.” The result will be a “more cautious broadcast entertainment portfolio, likely with fewer swings, but safer ones.” Ideas that might “connect to that NBA audience may get moved to the front of the line, while riskier bets have to fight for what they can get across a streaming landscape that is also cutting back” (HOLLYWOOD REPORTER, 12/19).
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